Description
[Patent Medicine, Product Catalogs, Product Advertising] Ex-Lax, Inc. Jingle Booklet. With the Compliments of Ex-Lax the Original Chocolated Laxative. Brooklyn, New York: [1939]. Folded 11.3 cm x 7.5 cm. Leporello fold-out brochure with thirteen humorous windows with a jingle and comic illustration in each window. An example: “Take a look at Bunny Brown, / Once the meanest boy in town. / Now his nature is milk and Honey, / That’s what Ex-Lax did for Bunny.” Found underneath a smiling boy with a halo. Condition very good. The Ex-Lax company was founded in 1906, and the company’s plug on the back touts “33 Years’ Experience.” Two copies are recorded at Winterthur Library and The Strong, Brian Sutton-Smith Library and Archives of Play.
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